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Legal · Transparency

Privacy Policy

How Feral Games Studio collects, uses, and protects information you share with us when you visit flaylsurvival.com or interact with our mailing list.

Effective date: October 1, 2025 Website: flaylsurvival.com Owner: Feral Games Studio & Flayl

01What this policy covers

This policy explains how we collect, use, disclose, and protect personal information when you use our Site and any related pages, forms, or email subscriptions that link to it.

02Information we collect

A. Information you provide to us (optional)

  • Contact details: name, email address, and any message content you submit via forms (e.g., newsletter sign‑up, contact form, waitlist).
  • Preferences: your communication preferences (e.g., email frequency, topics).

B. Information collected automatically

When you visit the Site, we (or our service providers) automatically collect:

  • Usage & device data: IP address, approximate location (derived from IP), browser type, device/OS, referring URL, pages viewed, time on page, and similar diagnostic data.
  • Cookies and similar technologies: small files stored on your device to remember settings, measure traffic, and improve the Site. See “Cookies & analytics.”

We do not intentionally collect sensitive personal information (e.g., health, precise geolocation, government IDs).

03How we use your information

We use information for:

  • Operating and improving the Site: diagnostics, analytics, debugging, fraud/abuse prevention, and security monitoring.
  • Customer support & communications: responding to your messages or requests.
  • First‑party (internal) marketing:
    • sending newsletters and updates you request;
    • measuring the performance of our own campaigns;
    • personalizing content or messages (e.g., recommending pages or guides);
    • creating non‑identifiable aggregates and insights (e.g., total visits, popular pages).
  • Legal, compliance, and safety: to comply with laws, enforce terms, and protect our rights.
Legal bases (EEA/UK visitors): consent (for optional marketing and non‑essential cookies), legitimate interests (to run and secure the Site), legal obligations (where applicable).

04Cookies & analytics

  • What we use today: basic, privacy‑minded analytics to understand traffic patterns (e.g., which pages are viewed).
  • What we may add: first‑party marketing analytics (e.g., measuring newsletter performance, A/B testing).
  • Controls:
    • You can manage cookies in your browser settings (blocking or deleting).
    • If we deploy an on‑site cookie banner, you can adjust non‑essential cookies there.
    • Some analytics providers offer opt‑out mechanisms; we will link them in the banner or “Cookie Settings” page if used.

We do not currently use third‑party advertising networks or cross‑site tracking for targeted ads. If that changes, we’ll update this policy and provide required opt‑outs.

05When we share information

We share personal information only with:

  • Service providers / “processors”: companies that help us host the Site, send emails, analyze performance, or provide security (e.g., web host, analytics provider, email service). They may only use data per our instructions.
  • Legal and safety: if required by law or to protect our rights, users, or the public.
  • Business transfers: if we undergo a merger, acquisition, or asset sale, information may transfer as part of the transaction, subject to this policy.

We do not sell personal information. We also do not “share” personal information for cross‑context behavioral advertising as defined by certain U.S. state laws. If our practices change, we will provide a “Do Not Sell or Share My Personal Information” link and update this notice.

06Data retention

We keep personal information only as long as needed for the purposes described above, including:

  • Contact data (newsletter, forms): until you unsubscribe or request deletion, plus a reasonable period to maintain suppression lists and comply with law.
  • Analytics logs: kept in aggregate / limited form, unless a longer period is necessary for security or legal reasons.

07Your privacy rights

Depending on where you live, you may have rights to:

  • Access and port the personal information we hold about you.
  • Correct inaccurate information.
  • Delete your information.
  • Object to or restrict certain processing (e.g., analytics or marketing).
  • Withdraw consent at any time (for activities based on consent).
  • Opt out of marketing emails (every email includes an unsubscribe link).
  • U.S. state privacy laws (e.g., CA/CO/CT/VA/UT): you may have additional rights like the right to know categories of data collected, and to opt out of sale/sharing (we don’t sell/share as noted).

To exercise rights, contact us at gladman@flaylsurvival.com. We may need to verify your identity. You may designate an authorized agent where allowed by law.

08Children’s privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided personal information, contact us and we will delete it.

09Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information. No method of transmission or storage is 100% secure; please use the Site accordingly.

10International data transfers

If you visit from outside the United States of America, your information may be processed in countries with different data protection laws. Where required, we implement appropriate safeguards (e.g., standard contractual clauses) with our service providers.

11Third‑party links

Our Site may link to external sites we don’t control. Their privacy practices are governed by their own policies.

12Changes to this policy

We may update this policy to reflect changes to our practices or for legal/operational reasons. If changes are material, we will provide a clear notice (e.g., on the Site). The “Effective date” above shows when it last changed.

13How to contact us

For privacy questions, requests, or to exercise any of the rights described above, get in touch with us directly:

Reach out

Feral Games Studio

We aim to respond to verified privacy requests within a reasonable timeframe.

✉️ gladman@flaylsurvival.com
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